The visual literacy of a community exists to deal with the visual surrounding. It not only deals with reception, but furthermore, speaks on the perception of this information. It’s both empirical and cognitive. The latter in a way which not only passes the outer sphere of a visual image but also claims a particular, personal view on the subject matter itself.
Onomatopee invited leading Dutch typographers/graphic designers with a special bond with typography, to investigate the spectrum of visual literacy. Their vision is the content of vis à vue, to be communicated through their power of visual literacy.
Typography is a suitable discipline to investigate the possibilities of visual literacy since it is empirical and cognitive. Following the lines of typography itself, different claims can be made.
vis à vue focuses not only on the physical but also on the context through the presentation, in a discursive and visual sense. We exhibit not only these visions, but also present a handbook of these visions. This book is meant as a guide for the visual culture that surrounds us. Thereby Onomatopee hopes to create a sense of understanding for our environment, in what might be a confrontation with the alienation of our self-created amusement park.
Bart de Baets, Derk Reneman & Manuela Porceddu, Eric de Haas, Harmen Liemburg, Hans Gremmen, Jonathan Puckey, Karen Willey, Lesley Moore, Martijn Sandberg, Marjolein Delhaas, Meeuw, Modern, No-Office, Rob van Hoessel, Roger Willems, Severin Frank, Thomas Buxo, Tobias Schaub, Yvonne van Versendaal.
- - verberg extra tekst